Tips for Logo Design: 5 Basics

tips for logo design

Tips for logo design that suit your company could help you to create brand identity and build brand image that would be suitable for your company’s aim.

“Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.” – Saul Bass, Logo Designer

5 Tips for Logo Design

Below is the list of five tips for logo design that would be effective for your brand:

1 – Simplicity

Logo with simple design is easier to recognize. Avoid exaggeration when creating an effective logo. Pay attention on creating an unexpected logo. Your logo design should be unique, easy to remember, and recognizable.

2 – Easy to Remember

Logo that is easy to be remembered will likely make your consumers remember your brand and it will indirectly lead them to spread your brand over and over again through word of mouth.

The simplicity in a logo will make remembering easier for your consumers, but keep in mind that you should include your own unique or unexpected quality in your logo to create your simple logo look more prominent.

3 – Enduring

One of the logos that remain timeless and irreplaceable is Coca-Cola. Their logo has not changed since 1885 until now, which means their logo has survived for 137 years. When people have recognized a logo, they will notice it whenever they see the logo. So, logo design should be kept efficient for an everlasting result. Create a logo as a symbol of identification, and then the logo will remain permanent.

4 – Versatile

An effective logo should be able to work and can be applied in various media and applications. Thus, make sure the logo can be customized in any size, the logo format should be in vector form. Keep focusing on concepts, shapes, and colors as simple as possible.

5 – Appropriate

A logo derives its meaning and usefulness from the quality of that which is symbolize.” – Paul Rand

A logo should have a proper design and suitable with the intended purpose. As described in our article on “Brand Identity is the Visual of a Business“, the logo should reflect the overall image your company wants to build, including your brand marketing and identity.


If you need a consultation on your brand design, Beekreatif can help you deliver your message to your potential consumers through an exciting and innovative visual content.